Muhammad WaqarFounder // Karachi
Muhammad Waqar // Growth Work with me
[ SYS.08 // SOFTCODIX ]

Growth systems

Four ServicePacks — Foundation, Presence, Growth Engine and Tech Resource Partner. The price sits on the page rather than behind a call, and each pack is scoped to the stage the business is actually on. Execution is delivered by SoftCodix.

See systems work
[ SYS.08A // THE PACKS ]

Four ways to work together

Not sure which floor you are on? Five questions will tell you. Or read the four and decide for yourself — nothing here needs a call to understand.

FOUNDATION

SP1 Build brand trust — people clearly understand what you do.

  • Brand discovery and strategy
  • Brand identity kit — logo, colour, typography
  • Brand guidelines (lite)
  • Landing page — copywriting and development
  • Basic SEO setup
  • Google Business Profile
  • 8 professional social creatives a month
  • Monthly analytics and reporting
Startups, freelancers and personal brandsPKR 50,000 / monthPKR 105,000 quarterlyPKR 70,000 one-time32 hrs/month · 1 concurrent request · 2–3 weeksThe Base Team — web developer, graphic designer, content writerMonthly strategy sessions
PRESENCE

SP2 Strengthen digital presence that actually generates business.

  • Everything in Foundation
  • Business website — up to 7 pages
  • Standard SEO
  • LinkedIn optimisation
  • Social media management
  • 16 mixed creatives a month
  • Up to 8 short-form videos a month
  • 2 SEO blog articles a month
  • Meta Ads management
  • Standard performance marketing
Growing SMEs and service businessesPKR 95,000 / monthPKR 225,000 quarterlyPKR 150,000 one-time40 hrs/month · 2 concurrent requests · 4–6 weeksBase Team plus the Digital Visibility Pod — Meta Ads, SEO, social media managerBi-weekly strategy sessions
GROWTH ENGINE

SP3 Scale revenue with predictable, qualified lead flow.

  • Everything in Presence
  • Custom or e-commerce website
  • Advanced SEO strategy
  • 24+ mixed creatives a month
  • 12+ short-form videos a month
  • 4 SEO blog articles a month
  • Advanced performance marketing
  • Lite marketing automation
  • Lite WhatsApp automation
  • Sprint-wise analytics and reporting
Scaling businesses and enterprisesPKR 185,000 / monthPKR 450,000 quarterlyPKR 300,000 one-time60 hrs/month · 3 concurrent requests · 8–12 weeksBase Team, the Digital Visibility Pod and the Omnichannel & Management Pod — video editor, dedicated PMWeekly strategy sessions · priority support
TECH RESOURCE PARTNER

SP4 Your outsourced growth department, on retainer.

  • Everything in Growth Engine
  • Dedicated cross-functional team
  • Dedicated project manager
  • Priority support
  • Continuous development and maintenance
  • Sprint-wise delivery and reporting
  • Scalable capacity on demand
Businesses that need a long-term embedded teamCustom retainerCustom capacity · dedicated account · ongoing monthlyA dedicated cross-functional team — development, design, content, ads, dedicated PMWeekly strategy · priority support
[ SYS.08B // EVIDENCE ]

What the work looks like

Four engagements from the systems desk. The problem, what was done, what changed — no client named.

CS-01
Software

Ops dashboard

My role: System design & delivery lead

Operations lived in chat threads, and nobody could say what was outstanding. One dashboard was built, and every request is tracked on it. Every request now has one status and one owner, visible without asking.

CS-02
Growth systems

Identity system

My role: Positioning & identity direction

A retail brand looked different on every channel. One identity system was built across storefront and social. The brand now reads the same everywhere — storefront, social, pitch.

CS-04
Growth systems

Map-pack climb

My role: Local visibility program

A service business was invisible in local search. A structured local SEO sprint was run. The business now surfaces for its core local service searches.

CS-06
Software

Storefront build

My role: Build lead

A D2C brand was losing checkouts to a slow store. The storefront was rebuilt around speed and clarity. Checkouts stopped leaking to load time.

All twenty-two engagements →

Start with the situation

Not sure what needs fixing? Tell me what is happening in the business. The diagnostic takes five questions, names a stage, and opens a WhatsApp brief only once you are ready to send it. Nothing is stored on this page.